Dr. Kevin R Kelly From Keck Medical Center of USC Leads Novartis Tasigna Peer to Peer Programming

July 15, 2020

By: Stephen

Hi Thanks for taking the time to look at SpeakerBook. The number 1 Key Opinion Leader (KOL) Tool for Pharma Sales Reps.

In the attached video we will be reviewing the most active Tasigna Novartis KOLs in the state of California. SpeakerBook can help sales reps understand the entire market by sharing touch points that include consulting, research, education, meals, speaking, and travel payments. SpeakerBook’s KOL discovery gives any sales rep or marketing team the ability to access any pharmaceutical industry payment from the 2018 Sunshine Act / Open Payments 2018 sunshine act.

The first search will be a meals search to see every KOL that has spoken to a Tasigna Novartis sales rep. The second search will be just for KOLs that have accepted speaking fees from the company Novartis on the product Tasigna. This second speaker search will give us a shorter more consolidated list of KOLs with higher payments from Novartis.

We will be running two searches on one product with the SpeakerBook Pharma app.

The first search will be a meals search to see every KOL that has spoken to a Tasigna Novartis sales rep. This will give us an overview of all the Novartis KOLs. Any doctor or KOL that had an office lunch to a fancy dinner is documented in the SpeakerBook App. The second search will be just for KOLs that have accepted speaking fees from the company Novartis on the product Tasigna.

This second speaker search will give us a shorter more consolidated list of KOLs with higher payments from Novartis. The KOL speaker search will give us the ability to see who is speaking, when they are speaking, and how often they have time to speak.

Novartis International is a Swiss pharmaceutical company based in Basel, Switzerland. It is one of the largest pharmaceutical companies by both market capitalization and sales.

TASIGNA® capsules is a prescription medicine created by Novartis. My goal as a pharma sales rep is to understand and learn more about any KOLs that are having discussions with Novartis on the product Tasigna.

Novartis Tasigna top 5 KOL Speakers in California by SpeakerBook.
Image KOLs Name Total Payments Location
SpeakerBook Kevin R Kelly Novartis Tasigna Kevin R Kelly $21,487 CA
SpeakerBook Swapnil P Rajurkar Novartis Tasigna Swapnil P Rajurkar $10,500 CA
SpeakerBook Haifaa Abdulhaq Novartis Tasigna Haifaa Abdulhaq $7,400 CA
SpeakerBook Michael P Carroll Novartis Tasigna Michael P Carroll $6,720 CA
SpeakerBook Alan Saven Novartis Tasigna Alan Saven $1,500 CA

SpeakBooks first meal search returned over 240 KOL matches! This KOL list can now be used as the foundation of your Pharma marketing pre call plan. But today we are not going to focus on all the KOL options that SpeakerBook is able to generate. The goal is to find the most active KOL with the Speaker filter option.

SpeakerBook second search on just KOLs with speaking fees will refine the list to just KOLs that have Speaking event payments.

Kevin-R-Kelly-Keck-Medical-Center-USC-Novartis-Tasigna
Kevin-R-Kelly-Keck-Medical-Center-USC-Novartis-Tasigna

You can see that Kevin R Kelly from Los Angeles is the most active Speaker for the product Tasigna. Kevin has taken in a total of $143,263 payments from the pharmaceutical industry with Tasigna from Novartis making up 21% of Kevin’s total payments.

Dr. Kelly is a hematologist with expertise in phase I investigational therapeutics and hematological malignancies, including lymphoma and multiple myeloma. You can find more information at Kevin's Twitter address @kevinkellymd.

SpeakerBook not only gives you the product details of Tasigna it also shows payments of other products you care about. You can see that 12.6 percent of Kevin’s payments are coming from Adcetris, and 14.7% of his total Pharma payments from the product Imbruvica.

The 3 products Tasigna, Adcetris, and Imbruvica make up almost 50% of Kevin's total Pharma Payments. We can use the SpeakerBook total payments page to see the remaining 50% of company payments.

A quick search of Kevin’s travel fees reveals that he has also been working with the companies Bayer, Teva, Btg, Janssen Scientific, Abbvie, and Seattle Genetics. Just to name a few. We can now use this information to search SpeakerBook RX products to see the next set of KOLs. SpeakerBook lists Btg product as Crofab.

We can now search Crofab to find all the associated KOL for this product speciality. This Method of discovery gives any sales rep an endless amount of options to find active KOL speakers.

SpeakerBook is able to use meal payments to target all the KOL that are interacting with pharmaceutical companies. Target a list of higher paid KOLs by using the speaker or consultant filter to generate a more accurate list of active key opinion leaders.

You can download SpeakerBook in the ios app store today to see the most active KOLs in your location. SpeakerBook is a great tool for sales reps to use as a CRM for KOL management and discovery.