Hi Pharma sales reps and marketing teams. Today’s featured Key Opinion Leader (KOL) is Oncology Specialist, Dr. Cheryl Saenz, MD from UCSD Medical Center. Dr. Saenz had the most active speaker program for the product Gardasil from the company Merck Sharp & Dohme Corporation in 2018. The data used for this post is from the 2018 Sunshine Act open payments system.
If you're not familiar, the Sunshine Act is a government law to increase transparency of financial relationships between health care providers and pharmaceutical manufacturers. SpeakerBook uses this data to better understand pharmaceutical speaker bureaus and active Pharma speakers to locate the most active speaker programs in the country.
SpeakerBook is an advanced search tool that matches groups of KOLs that are actively speaking for pharmaceutical manufacturers. This industry overview on any RX product can help sales reps and marketing teams establish a targeted list of KOL and healthcare professionals (HCP). SpeakerBook can be used as a Pharma pre-call planning template or a Pharmaceutical CRM.
The SpeakerBook search for the product Gardasil shows 33 KOLs that have had speaking engagements for the company Merck. The most active Gardasil speaking events happen in California with 11 Gardasil KOL speakers. Florida has 4 KOL speakers with New York and Texas both having 3 of the top Gardasil KOLs each.
This SpeakerBook search has brought us to Dr. Cheryl Saenz, Gardasil’s most active speaker in 2018 with a total pharmaceutical industry payment of $34,250 in speaking fees from the company Merck. Below is a compiled list from SpeakerBook on the most active Gardasil KOLs in 2018.
Image | KOL | Speaking Fee | State |
---|---|---|---|
![]() |
Dr. Cheryl Saenz | $34,250 | CA |
![]() |
Dr. William Michael Brown | $26,560 | FL |
![]() |
Dr. Anita L Nelson | $25,515 | CA |
![]() |
Dr. Miriam L Cremer | $24,255 | NY |
![]() |
Dr. John K Chan | $21,000 | CA |
![]() |
Dr. Marcus Eber Degraw | $17,150 | MI |
Dr. Kristin M Rager | $13,720 | TN | |
![]() |
Dr. Mark Spitzer | $10,500 | NY |
![]() |
Dr. Kenneth A Alexander | $10,500 | FL |
Dr. Marietta Vazquez | $10,316 | CT |
Now that we have the top Gardasil speakers we can further understand the most active speaker Dr. Cheryl Saenz. Dr. Saenz’s total pharmaceutical industry payments from 2018 totaled $56,154. Dr. Saenz’s speaking events are broken down into two RX product categories. Avastin and Gardasil. Avastin makes up 75.3% of Dr. Cheryl Saenz’s total industry speaking payment with Avastin making up the remaining 24.7%. You can see the Pharma speaking engagements detailed in the calendar below.
January - 2 speaking programs for Gardasil and Avastin totaling $3,900 in speaker fees from Merck and Genentech
February - 2 speaking programs for Gardasil and Avastin totaling $8,789 in speaker fees from Merck and Genentech
March - 1 speaker program for Gardasil totaling $3,500 in speaker fees from Merck
April - 2 speaking programs for Gardasil totaling $7,000 in speaker fees from Merck
May - 2 speaking programs for Gardasil totaling $7,000 in speaker fees from Merck
June - 1 speaker program from Avastin totaling $400 in speaker fees from Genentech
July - 0 speaking programs
August - 0 speaking programs
September - 2 speaking programs for Gardasil and Avastin totaling $8,789 in speaker fees from Merck and Genentech
October - 2 speaking programs for Gardasil totaling $6,250 in speaker fees from Merck
November - 0 speaker programs
December - 0 speaker programs
The majority of Dr. Cheryl Saenz’s speaking events happened in the first half of the year and slowed down towards the end of the year with no speaking events in the months of July August, November, December. Dr. Cheryl Saenz’s largest speaking engagements were for the product Avastin on Feb 28, and Sept 4, for $5,280 for each engagement totaling $10,560.
SpeakerBook was able to build a detailed speaker bureau in under 5 mins. Once the top speakers are located you can use the detailed payment profiles to fully understand every KOLs activity with pharmaceutical manufacturers.
Thank you for taking the time to learn more about the product Gardasil from Merck and some of the top KOLs like Dr. Cheryl Saenz.
You can download SpeakerBook in the iOS app store today