Dr. Julio Hajdenberg of the Orlando Health UF Cancer Center is the most active Darzalex KOL on the East Coast.

October 7, 2020

By: Stephen

Hi Pharma Sales Reps and Marketing Teams. Today we are going to use SpeakerBook to review the RX product Darzalex to see who is the most active KOL’s (Key Opinion Leader) on the East Coast.

Darzalex from Janssen Biotech is a subcutaneous (under the skin) injection used to treat adult patients with multiple myeloma. Darzalex is the leading immunotherapy drug for the treatment of multiple myeloma, which refers to cancer that develops in the plasma cells. This is a type of white blood cell found mainly in the bone marrow.

Forbes mentions that the combined sales of Darzalex, Revlimid, Pomalyst, Empliciti, and Thalomid grew from $9.2 billion in 2016 to $14.1 billion in 2018. This makes the Darzalex Rx product a great product to further review with the Speakerbook app.

The goal of this SpeakerBook search is to locate the most active KOL’s for the product Darzalex in 2019. SpeakerBook uses the 2019 Sunshine Act open payments data to help sales reps and marketing teams better understand the key members in the pharmaceutical industry for any RX product.

I have used the SpeakerBook app to target the following locations on the East Coast. Maine, New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, New Jersey, Delaware, Maryland, Virginia, North Carolina, South Carolina, Georgia, and Florida. Searching these territories will give me all of the active Darzalex KOL’s on the east coast. Once the KOL’s are located I can use SpeakerBook to generate a pre call planning template and start to engage with new KOL’s that are a perfect match for my business goals.

Here are the top 10 KOL’s on the East Coast for the Janssen Biotech product Darzalex in 2019

Image KOL Speaking Fees State
SpeakerBook Dr Julio J Hajdenberg Key Opinion Leaders Dr. Julio J Hajdenberg $42,800 FL
SpeakerBook Perry C Cook Key Opinion Leaders Dr. Perry C Cook $33,200 NY
SpeakerBook Michael W Schuster Opinion Leaders Dr. Michael W Schuster $28,500 NY
SpeakerBook Shachar Peles Key Opinion Leaders Dr. Shachar Peles $12,900 FL
SpeakerBook Franklin Chen Key Opinion Leaders Dr. Franklin Chen $12,150 NC
SpeakerBook Joshua Ryan Richter Key Opinion Leaders Dr. Joshua Ryan Richter $10,900 NY
SpeakerBook Carl O Landgren Key Opinion Leaders Dr. Carl O Landgren $10,850 NY
SpeakerBook Noa Biran Key Opinion Leaders Noa Biran $10,400 NJ
SpeakerBook Kenneth H Shain Key Opinion Leaders Dr. Kenneth H Shain $8,700 FL
SpeakerBook Kathleen E Lambert Key Opinion Leaders Dr. Kathleen E Lambert $8,100 GA

A quick 5 min search with SpeakerBook has shown us that Dr. Julio Hajdenberg from Orlando Florida has the most active Speaker Program for the RX product Darzalex from Janssen Biotech.

dr-julio-hajdenberg-1-Speaker-Book KOL
dr-julio-hajdenberg-2-Speaker-Book KOL

In 2019 Dr. Hajdenberg received a total pharmaceutical industry payment of $293,481. Some of the products included in the total payments include Darzalex, Jakafi, Adcetris, and Imbruvica along with a handful of other RX products. Out of the RX products listed Darzalex made up 18% of the total payments with Jakafi totaling 11% and Imbruvica totaling 10.1% Adcetris made up 5.5% of the 2019 total pharmaceutical industry payments.

Dr. Hajdenberg was a very active speaker with an engagement in every month of the year. In 2019 he had a total of 62 speaking engagements throughout the year. 21 of the speaking engagements were for the company Janssen BioTech making Dr. Hajdenberg a valuable KOL for the product Darzalex from Janssen Biotech.

If we look at Dr. Hajdenberg meal payments we can see all of the touch points that he has had with companies and Pharma Sales Reps within the pharmaceutical industry. SpeakerBook shows that Dr. Hajdenberg had meal interactions with the companies Seattle Genetics, E. R. Squibb, Abbvie, Janssen Pharmaceuticals, Incyte Corporation, Novartis, Jazz Pharmaceuticals, Astellas Pharma Us, Verastem, Celgene, Emd Serono, and Eusa Pharma.

Thank you for taking the time to learn about how SpeakerBook can help any Pharma team expand their KOL list in current or new territories. You can find SpeakerBook in the iOS store. Download the app for free with your iPhone and get started using it today to generate new leads. Once you locate the KOL’s that matter to your organization's sales goals you can use SpeakerBook as a CRM to manage every KOL relationship.

Pharmaceutical sales peer-to-peer marketing has changed because of Covid-19. Now is a great time to update your pre-call plan template.

Download SpeakerBook in the iOS app store today.