Hi Pharma sales reps and managers. Today we will be looking at how to generate a large targeted list for any RX product in the pharmaceutical industry. The goal is to build a list of at least 1000 Pharma KOLs to engage with. Having over 1000 KOLs that have met with Johnson & Johnson will be a great starting point to build a Pharma pre call planning template and sales strategy.
Pharma reps can now use SpeakerBook to generate large Pharma speaker bureau lists using meal payments from the 2018 Sunshine Act . Every meal that Johnson and Johnson had with a KOL is documented to create a record of every KOL that Johnson & Johnson is interested in. Knowing Johnson & Johnson’s KOL connections can give any sales rep or company a competitive edge. SpeakerBook lets you see who your competition is speaking with.
Let's look into some of the more populated states in the USA to find the most active Zytiga Pharma meal engagements. You can use SpeakerBook to search all 50 states but today we will be focusing on Texas, Ohio, New York, Florida, and California.
SpeakerBook meals search gives you every KOL that has engaged with the RX product Zytiga in the year 2018.
Meals: Review all the KOLs that have had meal payments from Johnson & Johnson for the product Zytiga. This meals search will give us all the Zytiga KOLs that have interacted with the Pharma company Johnson & Johnson.
SpeakerBook has given us over 1000 speakers with a grand total of 1147 key opinion leaders and health care professionals (HCPs) to start building a peer to peer pharma marketing and sales strategy around. SpeakerBook shows that California has the largest speaker bureau with 342 KOLs while Ohio has the smallest speaker bureau with only 86 KOLs generated for the product Zytiga.
Eleni Efstathiou is the top paid meals engagement for Johnson & Johnson for the product Zytiga in the state of Texas. Eleni has taken in a total of $126,623 in payments from the pharmaceutical industry in the year 2018 with Zytiga making up less than 1% of those payments. SpeakerBook is showing us that Zytiga makes up a very small portion of Eleni Efstathiou total Pharma industry payments.
If we look into Eleni payment details we can see that Janssen Scientific and the product Erleada is a very active product for Eleni. Now that we have this information we can use SpeakerBook to search the product Erleada. The Erleada search will add the Erleada product to every doctor's profile in the SpeakerBook app. (searching Texas Erleada now) This quick search on the product Erleada has been added to Eleni profile and it makes up 80% of Eleni Efstathiou total payments or just over $100,000 in Pharma industry payments.
Image | KOLs Name | Meal Payments |
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Eleni Efstathiou | $204 |
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Robert A Light | $203 |
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Zvi J Schiffman | $177 |
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Ernesto A Spinazze | $171 |
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Zeeshan Danawala | $136 |
Gary Kirsh has the most active meal engagements in the state of Ohio for the product Zytiga with $169 dollars in payments from Johnson & Johnson in 2018. Gary has taken in a total of $46,036 in Pharma industry payments from companies including Janssen Biotech, Pfizer, Astellas Pharma, Endo Pharmaceuticals and Bayer Healthcare. In 2018 Gary spoke exclusively for the company Janssen Biotech on the product Erleada. SpeakerBook has shown us that the products Zytiga and Erleada are connected in the pharmaceutical KOL industry market place.
Image | KOLs Name | Meal Payments |
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Gary Kirsh | $169 |
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Marc Pliskin | $138 |
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Lawrence Gervasi | $65 |
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Mark A Memo | $61 |
Kurt Wesley Schneider | $51 |
James Mckiernan is the most active Johnson & Johnson meal payment in the state of New York for the product Zytiga with a total of $183 in meal payments. Although this Pharma meal payment number is small it makes up 4% of James total Pharma industry payments of $3,803 dollars. James, like Gary, and Eleni have also met with Janssen Biotech on the product Erleada. James' total industry payments are much lower than the total industry payments of most KOLs on the list. James has no speaking engagements with any companies and engages with Pharma organizations though meals. James does have a consulting payment with Fidia Pharma USA for $3,200 making up the majority of his total Pharma industry payments in 2018.
Image | KOLs Name | Meal Payments |
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James Mckiernan | $183 |
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Howard I Scher | $144 |
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Scott T Tagawa | $125 |
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Michael Morris | $125 |
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Dana E Rathkopf | $104 |
Mark Baker from Riverview Florida is the most active meals engagement for Johnson & Johnson on the product Zytiga with a total of $460 in industry payments. Mark has a very low industry payments total of $1,494. The main products making up Mark's RX product portfolio include Axumin at 8.3%, Ereada at 17.1%, and Zytiga at 37.5%. All of Marks pharma industry payments are for meals with one education engagement from Janssen Products for the product Zytiga. Some of Marks Pharma Meal engagements include companies like Pfizer, Astellas Pharma, Rochester Medical, Dendreon Pharmaceutical, and Bayer Healthcare.
Image | KOLs Name | Meal Payments |
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Mark Baker | $460 |
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Robert Karp | $400 |
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Angelo Paola | $400 |
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James M Zachary | $400 |
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Amira A Helal | $295 |
Christopher P Evans of Sacramento California is the most active Speaker of Zytiga with a total of $300 dollars in payments form Johnson & Johnson. Christopher’s total pharmaceutical industry payments total $74,037. The product Erleada from Janssen Scientific makes up 66.8% of Christopher’s total payments for 2018. All of Christopher's speaking fees are from Janssen Scientific except one payment in January from Astellas Pharma for $1,995. Christophers speaking engagements for 2018 totaled $43,500 from Janssen Biotech on the product Erleada.
Image | KOLs Name | Meal Payments |
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Christopher P Evans | $300 |
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Jesse Dinh Le | $212 |
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Stephen Taylor | $164 |
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Paul E Dato | $152 |
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Paul Doey Mcadams | $150 |
SpeakerBook has generated a list of over 1000 KOL for the Zytiga product from Johnson & Johnson. We have used the total payments filter to search the most active engagements in each state. This total payments search will show the most payments from companies to the top paid KOLs. We have listed the top 5 KOLs in the states of Texas, Ohio, New York, Florida, and California. We then reviewed in detail the Top Pharma KOL profiles in each state to see what other companies and products were interacting with the KOLs that matter to you and your organization's goals.
I hope you enjoyed this SpeakerBook App demo. SpeakerBook is available for download in the iOS app store today.